Search results for ‘Philip Kotler, Hermawan Kartajaya, Iwan Setiawan’

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      Cover image for Marketing 6.0
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      Marketing 6.0

      Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

      Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

      In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip…

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      Cover image for Marketing 3.0 - From Products to Customers to the Human Spirit
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      Marketing 3.0 - From Products to Customers to the Human Spirit

      Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

      Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in…

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      Cover image for Marketing 4.0: Moving from Traditional to Digital
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      Marketing 4.0: Moving from Traditional to Digital

      Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

      Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

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      Marketing 5.0: Technology for Humanity

      Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

      Rediscover the fundamentals of marketing from the best in the business

      In Marketing 5.0, the celebrated promoter of the Four P’s of Marketing, Philip Kotler, explains how marketers can use…

      $46.99

      Available to order, ships in 10-14 daysAvailable to order