Search results for ‘Peter S Fader, Leigh McAlister’

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      Cover image for A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
      Hardback
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      A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

      Peter S Fader, Leigh McAlister

      This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

      This work is in the "public…

      $54.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
      Paperback
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      A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

      Peter S Fader, Leigh McAlister

      This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

      This work is in the "public…

      $37.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
      Paperback
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      Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

      Fader Peter S, McAlister Leigh

      Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel…

      $43.99

      Available to order, ships in approx 2 weeksAvailable to order