Search results for ‘Matthew D. Shank,Mark R. Lyberger (Kent State University, US)’

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      Cover image for Sports Marketing: A Strategic Perspective
      Paperback
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      Sports Marketing: A Strategic Perspective

      Matthew D. Shank,Mark R. Lyberger (Kent State University, US)

      This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how…

      $178.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Sports Marketing: A Strategic Perspective
      Hardback
      Add to list Added to list

      Sports Marketing: A Strategic Perspective

      Matthew D. Shank,Mark R. Lyberger (Kent State University, US)

      This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how…

      $346.99

      Available to order, ships in approx 2 weeksAvailable to order