Sports Marketing: A Strategic Perspective
Matthew D. Shank,Mark R. Lyberger (Kent State University, US)
Sports Marketing: A Strategic Perspective
Matthew D. Shank,Mark R. Lyberger (Kent State University, US)
* Strategic approach - from goal-setting and planning to implementation and control
* Depth and breadth - substantial enough for any undergraduate or graduate course
* Cutting-edge - completely new cases and examples, and new material on e-marketing and technology
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