Sports Marketing: A Strategic Perspective

Matthew D. Shank,Mark R. Lyberger (Kent State University, US)

Sports Marketing: A Strategic Perspective
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
30 November 2021
Pages
796
ISBN
9780367141646

Sports Marketing: A Strategic Perspective

Matthew D. Shank,Mark R. Lyberger (Kent State University, US)

* Strategic approach - from goal-setting and planning to implementation and control

* Depth and breadth - substantial enough for any undergraduate or graduate course

* Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

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