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      Cover image for Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
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      Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

      Jagmohan Raju,Z. Zhang

      In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of…

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