Search results for ‘J. Paul Peter,James H. Donnelly, Jr.’

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      Cover image for Preface to Marketing Management
      Paperback
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      Preface to Marketing Management

      J. Paul Peter,James H. Donnelly, Jr.

      Serves as an overview for critical issues in marketing management. This book’s brief, paperback format makes it suitable for instructors who assign cases, readings, simulations or offer modules on marketing…

      $418.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Marketing Management: Knowledge and Skills
      Hardback
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      Marketing Management: Knowledge and Skills

      J. Paul Peter,James H. Donnelly,Donnelly Jr.

      Combining text and cases, this book features 40 cases, some taken from INSEAD, covering global, ethics and services issues. There is expanded coverage of relationship marketing and new coverage of…

      $423.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Loose Leaf for a Preface to Marketing Management
      Loose-leaf
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      Loose Leaf for a Preface to Marketing Management

      J Paul Peter,James Donnelly (Univ of Kentucky Lexington)

      Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way…

      $646.99

      Available to order, ships in approx 4 weeksAvailable to order