Paperback
Add to list Added to list Sensory Evaluation Practices
Herbert Stone (Sensory Consulting Services, IFT Past President, Visiting Professor, Zhejiang Gongshang University),Rebecca N. Bleibaum (President/Chief, Sensory Intelligence of Dragonfly SCI, Inc.),Heather A. Thomas (Dragonfly SCI, Inc., Santa Rosa, CA, USA)
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. This book emphasizes the importance of a scientific…
Available to order, ships in approx 2 weeksAvailable to order