Hardback
Add to list Added to list Consumer Behaviour in Sport and Events
Daniel Funk,Kostas Alexandris (Aristotle University of Thessaloniki, Greece),Heath McDonald (RMIT University, Australia),Heath McDonald (Swinburne University of Technology, Australia)
Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry…
Available to order, ships in approx 2 weeksAvailable to order