Search results for ‘Dawn Iacobucci’

Filter & Refine

      Cover image for Continuing to Broaden the Marketing Concept
      Hardback
      Add to list Added to list

      Continuing to Broaden the Marketing Concept

      Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a…

      $497.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Reflections of Eminent Marketing Scholars
      Paperback
      Add to list Added to list

      Reflections of Eminent Marketing Scholars

      Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. These remarkable people have…

      $187.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for A Chronology of Health Care Marketing Research
      Paperback
      Add to list Added to list

      A Chronology of Health Care Marketing Research

      Dawn Iacobucci

      Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research…

      $275.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Mediation Analysis
      Paperback
      Add to list Added to list

      Mediation Analysis

      Dawn Iacobucci

      Uses the method known as structural equation modeling (SEM) in modeling mediation in causal analysis. This title allows the researcher to deal with mediation in the presence of multiple measures…

      $115.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Networks in Marketing
      Paperback
      Add to list Added to list

      Networks in Marketing

      An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships…

      $358.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
      Mixed media product
      Add to list Added to list

      MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)

      Dawn Iacobucci (Vanderbilt University)

      Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and…

      $210.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing Management
      Paperback
      Add to list Added to list

      Marketing Management

      Dawn Iacobucci (Vanderbilt University)

      Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework…

      $169.95

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Social Media Analytics and Its Applications in Marketing
      Paperback
      Add to list Added to list

      Social Media Analytics and Its Applications in Marketing

      Sangkil Moon,Dawn Iacobucci

      Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media…

      $132.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Studying Healthcare from a Marketing Perspective
      Paperback
      Add to list Added to list

      Studying Healthcare from a Marketing Perspective

      Dawn Iacobucci,Deidre Popovich

      Reflects on issues where marketers could have greater impact and use their potential roles to further improve health care. This monograph is intended to be practical and useful, and with…

      $123.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Handbook of Services Marketing and Management
      Paperback
      Add to list Added to list

      Handbook of Services Marketing and Management

      undefined

      $297.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Consumer Behavior
      Paperback
      Add to list Added to list

      Consumer Behavior

      Ayalla Ruvio,Dawn Iacobucci

      In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social…

      $167.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Kellogg on Integrated Marketing
      Hardback
      Add to list Added to list

      Kellogg on Integrated Marketing

      This book - with contributions by the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University - offers the latest thinking on…

      $102.99

      Available to order, ships in 7-14 daysAvailable to order

      Loose-leaf
      Add to list Added to list

      Marketing Management, Loose-Leaf Version

      Professor Dawn Iacobucci, Dr (Vanderbilt University,)

      $482.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advances in Services Marketing and Management
      Hardback
      Add to list Added to list

      Advances in Services Marketing and Management

      Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.

      $315.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
      Paperback
      Add to list Added to list

      Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

      Dawn Iacobucci

      Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance…

      $208.99

      Available to order, ships in 7-14 daysAvailable to order