Search: ‘Dawn Iacobucci’

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Consumer Behaviour, Australia and New Zealand Edition

Ayalla Ruvio, Dawn Iacobucci, Valentyna Melnyk, Pauline Campbell

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Continuing to Broaden the Marketing Concept

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a…

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Mediation Analysis

Dawn Iacobucci

Uses the method known as structural equation modeling (SEM) in modeling mediation in causal analysis. This title allows the researcher to deal with mediation in the presence of multiple measures…

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A Chronology of Health Care Marketing Research

Dawn Iacobucci

Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research…

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Reflections of Eminent Marketing Scholars

Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. These remarkable people have…

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Networks in Marketing

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships…

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Mixed media product

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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)

Dawn Iacobucci (Vanderbilt University)

Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and…

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Marketing Management

Dawn Iacobucci (Vanderbilt University)

Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework…

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Handbook of Services Marketing and Management

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Studying Healthcare from a Marketing Perspective

Dawn Iacobucci,Deidre Popovich

Reflects on issues where marketers could have greater impact and use their potential roles to further improve health care. This monograph is intended to be practical and useful, and with…

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Social Media Analytics and Its Applications in Marketing

Sangkil Moon,Dawn Iacobucci

Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media…

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Consumer Behavior

Ayalla Ruvio,Dawn Iacobucci

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social…

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Kellogg on Integrated Marketing

This book - with contributions by the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University - offers the latest thinking on…

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Loose-leaf

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Marketing Management, Loose-Leaf Version

Professor Dawn Iacobucci, Dr (Vanderbilt University,)

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Advances in Services Marketing and Management

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.

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Cover image for Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Dawn Iacobucci

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance…

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