Search: ‘Claude Hopkins’

Scientific Advertising

Claude Hopkins

"Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising pioneer, and copywriter. First published in 1923, the book is considered a classic in the field…

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Scientific Advertising

Claude C Hopkins

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes…

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Scientific Advertising

Claude C Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

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Scientific Advertising

Claude Hopkins

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins…

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Scientific Advertising

Claude Hopkins

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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Scientific Advertising

Claude Hopkins

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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My Life in Advertising and Scientific Advertising

Claude Hopkins

Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.

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Scientific Advertising

Claude Hopkins

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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Scientific Advertising

Claude Hopkins

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Scientific Advertising is cited by many advertising and marketing personalities (such as…

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Scientific Advertising: Original Classic Edition

Claude Hopkins

The essential guidebook on how to make your marketing and advertising more profitable–faster. You already have a great product or service–how do you build a narrative around it that speaks…

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My Life in Advertising and Scientific Advertising

Claude Hopkins,Eric Hopkins

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Scientific Advertising: Crushing Your Compitition Like Ants On The Sidewalk

Claude Hopkins

Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each…

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My Life in Advertising

Claude C Hopkins

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public…

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My Life in Advertising

Claude C Hopkins

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public…

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Scientific Advertising

Claude C Hopkins

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

…

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My Life in Advertising

Claude C Hopkins

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.

This work is in the public…

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Recent Advances in Ginseng & Glycosides Research

In this book, the authors present current research in the study of glycosides and gingseng. Topics include the synthesis and physico-chemical properties of benzimadazolone derivatives with N-bound glycosidic units; motif-based…

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Scientific Advertising: Complete and Unabridged

Claude C Hopkins

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes…

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Scientific Advertising

Claude C Hopkins

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a…

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My Life In Advertising and Scientific Advertising

Claude C Hopkins

Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific…

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My Life In Advertising

Claude C Hopkins

"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a…

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My Life in Advertising and Scientific Advertising

Claude C Hopkins

Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific…

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Scientific Advertising

Claude C Hopkins

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

…

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Scientific Advertising: Complete and Unabridged

Claude C Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

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Scientific Advertising

Claude C Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

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Scientific Advertising

Claude C Hopkins

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencies, Hopkins shares the secrets of successful marketing that are…

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Scientific Advertising

Claude C Hopkins

David Ogilvy said of Scientific Advertising, Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of…

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My Life in Advertising

Claude C Hopkins

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, This book is not written as a personal history, but as a business story. The…

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My Life in Advertising

Claude C Hopkins

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, This book is not written as a personal history, but as a business story. The…

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Scientific Advertising

Claude C Hopkins

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

…

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My Life In Advertising

Claude C Hopkins

"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a…

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Scientific Advertising

Claude C Hopkins

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers…

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Scientific Advertising

Claude C Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

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Scientific Advertising

Claude C Hopkins

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a…

Available to order, ships in 7-14 daysAvailable to order

Cover image for Claude C. Hopkins' Scientific Advertising With My Life in Advertising

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Claude C. Hopkins’ Scientific Advertising With My Life in Advertising

Dr Robert C Worstell,Claude C Hopkins

Scientific Advertising is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest…

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Scientific Advertising: In a Digital World

Claude Hopkins,Barbara Aun Anderson

Scientific Advertising in a Digital World, is based on the popular marketing book Scientific Advertising by Claude Hopkins (1928). Hopkins version was written in language of the period, using words…

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Scientific Advertising

Claude C Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

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Cover image for My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success

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My Life in Advertising - Masters of Marketing Secrets: A Copywriter’s Journey to Success

Robert C. Worstell, Claude C. Hopkins

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The…

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Cover image for Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter

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Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter

Robert C. Worstell, Claude C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

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further Letters of Gerard Manley Hopkins: Including Many new Letters Discovered in 1952

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Scientific Advertising

Scientific Advertising

Scientific Advertising

Scientific Advertising

Scientific Advertising

Scientific Advertising

My Life in Advertising and Scientific Advertising

Scientific Advertising

Scientific Advertising

Scientific Advertising: Original Classic Edition

My Life in Advertising and Scientific Advertising

Scientific Advertising: Crushing Your Compitition Like Ants On The Sidewalk

My Life in Advertising

My Life in Advertising

Scientific Advertising

My Life in Advertising

Recent Advances in Ginseng & Glycosides Research

Scientific Advertising: Complete and Unabridged

Scientific Advertising

My Life In Advertising and Scientific Advertising

My Life In Advertising

My Life in Advertising and Scientific Advertising

Scientific Advertising

Scientific Advertising: Complete and Unabridged

Scientific Advertising

Scientific Advertising

Scientific Advertising

My Life in Advertising

My Life in Advertising

Scientific Advertising

My Life In Advertising

Scientific Advertising

Scientific Advertising

Scientific Advertising

Claude C. Hopkins’ Scientific Advertising With My Life in Advertising

Scientific Advertising: In a Digital World

Scientific Advertising

My Life in Advertising - Masters of Marketing Secrets: A Copywriter’s Journey to Success

Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter

further Letters of Gerard Manley Hopkins: Including Many new Letters Discovered in 1952

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