Aims to synthesize and mediate the new perspectives on language, culture and society, for people who may not have time to explore them in depth. This text points out their…

Social semiotics reveals language’s social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics…

Drawing on linguistics and semiotics, the authors analyze the messages of television and cartoons and examine the ways in which they are interpreted by children. The authors show that children…

Originally published in 1979. This book studies how language expresses and helps regulate all social relationships. It argues for a critical linguistics capable of exposing distortion and mystification in language…