Search results for ‘Anthony Ingold (Consultant),Ian Yeoman (VisitScotland),Una McMahon (University of Ulster)’

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      Cover image for Yield Management: Strategies for the Service Industries
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      Yield Management: Strategies for the Service Industries

      Anthony Ingold (Consultant),Ian Yeoman (VisitScotland),Una McMahon (University of Ulster)

      This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication…

      $363.99

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