Paperback
Add to list Added to list Marketing in Travel and Tourism
Mike Morgan,Ashok Ranchhod,Mike Morgan (University of Bournemouth, UK),Ashok Ranchhod (Napier University, UK)
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services…
Available to order, ships in approx 4 weeksAvailable to order