Mentorship Matters: Now More Than Ever!

Alan C Middleton, PhD

Mentorship Matters: Now More Than Ever!
Format
Paperback
Publisher
American Marketing Association, Toronto Chapter
Published
15 September 2021
Pages
118
ISBN
9781777806606

Mentorship Matters: Now More Than Ever!

Alan C Middleton, PhD

Mentorship Matters provides an updated guide to effective mentorship practices and relationships. The book reviews the history and research about what makes effective mentorship for both mentors and mentees, while lists a number of how to's for improved mentorship practice.

The book covers ten cases of effective mentorship practices from the viewpoint of mentors, mentees and organizations and their mentorship programs. It reviews the latest forms of mentorship practices and makes the case for this process as becoming a critical management skill in the post-pandemic world: the world of flattened organization hierarchies, blends of work at home and at workplace and the need for greater employee engagement leading to more innovation and improved customer relations.

This book is an ideal primer for any organizations looking to develop their own mentorship programs. The cases present success samples of both external programs and internal corporate programs, and arguments to garner sponsorship to launch your own program.

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