Einsatz von Social Media fur das Dienstleistungsmanagement
Manfred Bruhn,Karsten Hadwich
Einsatz von Social Media fur das Dienstleistungsmanagement
Manfred Bruhn,Karsten Hadwich
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Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte fur eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitaten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfaltige Moeglichkeiten zum Einsatz von Social Media fur das Dienstleistungsmanagement zur Verfugung.
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