Praxishandbuch Soziale Medien in der oeffentlichen Verwaltung
Ines Mergel,Philipp S. Muller,Peter Parycek,Soenke E. Schulz,Philipp S Muller
Praxishandbuch Soziale Medien in der oeffentlichen Verwaltung
Ines Mergel,Philipp S. Muller,Peter Parycek,Soenke E. Schulz,Philipp S Muller
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Das Buch richtet sich vor allem an Social-Media-Verantwortliche in der oeffentlichen Verwaltung. Im Detail werden die derzeit gultigen rechtlichen Rahmenbedingungen erarbeitet und anwendungsorientiert die Vorgehensweise zur Formulierung und Implementierung von Social-Media-Strategien und -taktiken dargestellt. Mit Beispielen aus der Verwaltungspraxis in den deutschsprachigen Landern sowie Best Practices-Beispielen aus den USA.
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