Understanding Customer Motivation: Get inside the customer's mind

Catherine Mattiske

Understanding Customer Motivation: Get inside the customer's mind
Format
Paperback
Publisher
Tpc - The Performance Company Pty Limited
Country
Published
4 April 2010
Pages
122
ISBN
9781921547232

Understanding Customer Motivation: Get inside the customer’s mind

Catherine Mattiske

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Customers are interested in products and services that fulfill their needs and wants. If a customer doesn’t have a perceived need or want then it is unlikely that they will buy. As an experienced salesperson, you must create need and motivate your customers to want to own or use the products and services that you sell. This Learning Short-take combines self-study with workplace activities to help you understand the elements of customer motivation. You will develop tips, tricks and techniques to encourage your customers to start or continue to do business with you, and get the products and services that they need. This Learning Short-take is designed for completion in approximately 90 minutes.

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