WRITTEN FOR THE ALMOST ENTREPRENEUR : Tsoir has coined the phrase
almost-entrepreneur to describe people who have a business idea and also a lot of anxiety, fear, uncertainty, lack of clarity and confidence about whether their idea will work. These almost-entrepreneurs (AEs) need someone to walk them through the journey of planning and launching a business who communicates in plain English instead of accountant speak. They have a lot to lose and failure is just not an option for them. They are looking for a way to ensure their business idea is viable-which is why Tsoir wrote Dream Bold, Start Smart.

BULLETPROOF YOUR IDEA BEFORE YOU LAUNCH: Tsoir helps people who want to bulletproof their idea before they upend their lives and invest much time and money. They don’t want to learn from mistakes – they want a business plan and a vision based in reality, that makes sense for them.

GROWING MARKETING FOR WOULD-BE ENTREPRENEURS: The World Economic Forum has reported that while a large number of start-ups have suffered during the pandemic, COVID-19 has also led to an increase in entrepreneurial activity. That is likely a result of layoffs, and people discovering that they’re able to work from home. Those people are Tatiana Tsoir’s audience.

AUTHOR AUTHORITY AND PLATFORM: Tatiana Tsoir is a long-experienced Certified Professional Accountant and the founder of award-winning New York-based accounting firm Linza Advisors, and a business consultant who gets hired by small companies as a CFO-for-hire, and this book is based on what she has seen prospective clients needing to know time and time again. She also has an active social media presence helping people move forward with their business plans.

TECHNICAL BUT APPROACHABLE: The book goes into details about the necessary technical side of setting up a business, but does so using friendly and readily understandable language.

REAL TALK: This book talks about the elephant in the room: the awkward and uncomfortable money stuff that we all have to deal with and cringe thinking about. We must face it, not fake it till we make it.

Key Marketing Points

Confirmed national podcast campaign with PR firm with a commitment to secure 50 podcast appearances in one year Front cover endorsement from Mike Michalowicz Working with book marketing expert Amber Vilhauer Influencer Outreach Online advertising campaign Physical ARCs Will be creating book club materials/incentives Author lives in New York City