Search results for ‘Wolfgang Schaefer,JP Kuehlwein’

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      Cover image for Rethinking Prestige Branding: Secrets of the Ueber-Brands
      Paperback
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      Rethinking Prestige Branding: Secrets of the Ueber-Brands

      Wolfgang Schaefer,JP Kuehlwein

      Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they’re sold, but how consumers respond to them.

      $127.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Brand Elevation: Lessons in Ueber-Branding
      Paperback
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      Brand Elevation: Lessons in Ueber-Branding

      Wolfgang Schaefer,JP Kuehlwein

      Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

      $137.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Brand Elevation: Lessons in Ueber-Branding
      Hardback
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      Brand Elevation: Lessons in Ueber-Branding

      Wolfgang Schaefer,JP Kuehlwein

      Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

      $384.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Rethinking Prestige Branding: Secrets of the Ueber-Brands
      Hardback
      Add to list Added to list

      Rethinking Prestige Branding: Secrets of the Ueber-Brands

      Wolfgang Schaefer,JP Kuehlwein

      Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they’re sold, but how consumers respond to them.

      $361.99

      Available to order, ships in approx 2 weeksAvailable to order