Search results for ‘William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),Philip K Sherwood,John Paul Dunn,John Paul Dunn’

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      Cover image for Market Analysis: Assessing Your Business Opportunities
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      Market Analysis: Assessing Your Business Opportunities

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),Philip K Sherwood,John Paul Dunn

      Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning -…

      $130.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Market Opportunity Analysis: Text and Cases
      Hardback
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      Market Opportunity Analysis: Text and Cases

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Philip K Sherwood,John Paul Dunn

      Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Hardback
      Add to list Added to list

      Market Analysis: Assessing Your Business Opportunities

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),Philip K Sherwood,John Paul Dunn,John Paul Dunn

      Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning -…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Marketing Research Guide
      Hardback
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      The Marketing Research Guide

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Morris E Ruddick,Bruce Wrenn,Philip K Sherwood

      The Marketing Research Guide is the latest edition of Haworth’s marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners…

      $542.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for The Marketing Research Guide
      Paperback
      Add to list Added to list

      The Marketing Research Guide

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Morris E Ruddick,Bruce Wrenn,Philip K Sherwood

      The Marketing Research Guide is the latest edition of Haworth’s marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners…

      $280.99

      Available to order, ships in approx 4 weeksAvailable to order