Search results for ‘William O. Bearden,Thomas N. Ingram,Raymond W. LaForge’

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      Cover image for Marketing, Principles & Perspectives
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      Marketing, Principles & Perspectives

      William O. Bearden,Thomas N. Ingram,Raymond W. LaForge

      Helps prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. This book presents the perspectives approach and concentrates on building customer equity.

      $461.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Marketing: Principles and Perspectives

      William O. Bearden,Thomas N. Ingram,Raymond W. LaForge

      This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet home page…

      $428.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Sales Management
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      Sales Management

      Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

      This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

      $1112.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Sales Management

      Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

      This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

      $172.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Professional Selling: A Trust-based Approach
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      Professional Selling: A Trust-based Approach

      Ramon A. Avila,Thomas N. Ingram,Raymond W. LaForge,Charles H. Schwepker Jr,Michael Williams

      Arranged into ten modules, this book blends research results with professional selling practices. It uses real-world examples to illustrate the diversity and complexity of professional selling. It also highlights in…

      $754.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Sales Management: Analysis and Decision Making
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      Sales Management: Analysis and Decision Making

      Thomas N. Ingram,Raymond W. LaForge,Ramon A. Avila,Michael R. Williams,Charles H. Schwepker Jr.

      This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations. It includes coverage of…

      $193.99

      Available to order, ships in 10-14 daysAvailable to order