Hardback
Add to list Added to list Strategie Und Technik Der Werbung: Verhaltenswissenschaftliche Und Neurowissenschaftliche Erkenntnisse
Werner Kroeber-Riel,Franz-Rudolph Esch
English summary: Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement…
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