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Australian Book Retailer of the Year 2021
Mark Green,Warren Keegan
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable…
Available to order, ships in approx 4 weeksAvailable to order
Warren Keegan,Mark Green
For courses in global marketing.
Familiarises students with global marketing and the global business environment
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment…
Available to order, ships in 3-5 daysAvailable to order
This undergraduate new edition offers a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with…
