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      Cover image for The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era
      Hardback
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      The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

      Valerie K Jones

      The era of big data has revolutionized many industries-including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about-and examples of-current and forward-looking theories and practices…

      $594.99

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