Search results for ‘Thomas S. Dicke,Marc Cranswick’

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      Cover image for Franchising in America: The Development of a Business Method, 1840-1980
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      Franchising in America: The Development of a Business Method, 1840-1980

      Thomas S. Dicke,Marc Cranswick

      Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the…

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