Search results for ‘Thomas O'Guinn (University of Wisconsin-Madison),Chris Allen (University of Cincinnati),Richard Semenik (Montana State University - Bozeman),Angeline Close Scheinbaum (University of Texas - Austin)’

Filter & Refine

      Cover image for Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
      Mixed media product
      Add to list Added to list

      Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

      Thomas O'Guinn (University of Wisconsin-Madison),Chris Allen (University of Cincinnati),Richard Semenik (Montana State University - Bozeman),Angeline Close Scheinbaum (University of Texas - Austin)

      Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with…

      $599.99

      Available to order, ships in approx 2 weeksAvailable to order