Search results for ‘Thomas O'Guinn (University of Wisconsin-Madison),Angeline Close Scheinbaum (University of Texas - Austin),Richard Semenik (Montana State University - Bozeman),Angeline Close Scheinbaum’

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      Cover image for Advertising and Integrated Brand Promotion
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      Advertising and Integrated Brand Promotion

      Thomas O'Guinn (University of Wisconsin-Madison),Angeline Close Scheinbaum (University of Texas - Austin),Richard Semenik (Montana State University - Bozeman),Angeline Close Scheinbaum

      This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.

      $322.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
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      Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

      Thomas O'Guinn (University of Wisconsin-Madison),Chris Allen (University of Cincinnati),Richard Semenik (Montana State University - Bozeman),Angeline Close Scheinbaum (University of Texas - Austin)

      Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with…

      $599.99

      Available to order, ships in approx 2 weeksAvailable to order