Paperback
Add to list Added to list Advertising and Integrated Brand Promotion
Thomas O'Guinn (University of Wisconsin-Madison),Angeline Close Scheinbaum (University of Texas - Austin),Richard Semenik (Montana State University - Bozeman),Angeline Close Scheinbaum
This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.
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