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Australian Book Retailer of the Year 2021
Thomas J. Mickey
The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. This…
Available to order, ships in approx 4 weeksAvailable to order
This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas.
Available to order, ships in approx 2 weeksAvailable to order
Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.
