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    Cover image for General Sterling Price and the Confederacy
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    General Sterling Price and the Confederacy

    Thomas C. Reynolds

    Sterling Price began his career as commander of the Missouri State Guard, then served as a major general in the Confederate army during the Civil War. Because of his early…

    $56.99

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    Cover image for Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
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    Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

    This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

    $376.99

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    Cover image for Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
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    Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

    This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

    $283.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Zinc Oxide Materials for Electronic and Optoelectronic Device Applications
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    Zinc Oxide Materials for Electronic and Optoelectronic Device Applications

    Zinc Oxide (ZnO) powder has been widely used as a white paint pigment and industrial processing chemical for nearly 150 years. However, following a rediscovery of ZnO and its potential…

    $906.99

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    Cover image for MOOCs and Open Education Around the World
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    MOOCs and Open Education Around the World

    MOOCs and Open Education Around the World explores and illuminates unique implementations of MOOCs and open education across regions and nations.

    $346.99

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    Cover image for MOOCs and Open Education Around the World
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    MOOCs and Open Education Around the World

    MOOCs and Open Education Around the World explores and illuminates unique implementations of MOOCs and open education across regions and nations.

    $77.99

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    Cover image for Selling Hope, Selling Risk: Corporations, Wall Street, and the Dilemmas of Investor Protection
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    Selling Hope, Selling Risk: Corporations, Wall Street, and the Dilemmas of Investor Protection

    Donald C. Langevoort (Thomas Aquinas Reynolds Professor of Law, Thomas Aquinas Reynolds Professor of Law, Georgetown Law School)

    We have doubts today about how well that task of investor protection is being performed. This book represents the first sustained effort to link the key initiatives of securities regulation…

    $102.99

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