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      Cover image for Applying Scientific Reasoning to the Field of Marketing
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      Applying Scientific Reasoning to the Field of Marketing

      Terry Grapentine

      Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and…

      $33.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think
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      Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

      David Dwight,Terry Grapentine,David Soorholtz

      Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments…

      $33.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
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      Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think

      David Dwight,Terry Grapentine,David Soorholtz

      Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume…

      $33.99

      Available to order, ships in 7-14 daysAvailable to order