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    Cover image for Winning Behavior: What the Smartest, Most Successful Companies Do Differently
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    Winning Behavior: What the Smartest, Most Successful Companies Do Differently

    Terry Bacon,David Pugh

    Behavioral Differentiation is emerging as the “final frontier” in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. It reveals the secrets…

    $52.99

    Available to order, ships in 7-14 daysAvailable to order

    Cover image for The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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    The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

    Terry Bacon,David Pugh

    In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through “behavioral differentiation’ The Behavioral Advantage broadens the concept, applying behavioral differentiation to…

    $47.99

    Available to order, ships in 7-14 daysAvailable to order

    Cover image for Powerful Proposals: How to Give Your Business the Winning Edge
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    Powerful Proposals: How to Give Your Business the Winning Edge

    Terry Bacon,David Pugh

    Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond ‘this is what we do’ documents in favor of customer-centered offers that highlight…

    $45.99

    Available to order, ships in approx 2 weeksAvailable to order