Search results for ‘T. Bettina Cornwell (University of Oregon, USA)’

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      Cover image for Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
      Hardback
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      Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

      T. Bettina Cornwell (University of Oregon, USA)

      This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

      $677.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
      Paperback
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      Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

      T. Bettina Cornwell (University of Oregon, USA)

      This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Influencer: The Science Behind Swaying Others
      Paperback
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      Influencer: The Science Behind Swaying Others

      T. Bettina Cornwell (University of Oregon, USA),Helen Katz (Publicis Groupe, USA)

      Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes…

      $92.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Influencer: The Science Behind Swaying Others
      Hardback
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      Influencer: The Science Behind Swaying Others

      T. Bettina Cornwell (University of Oregon, USA),Helen Katz (Publicis Groupe, USA)

      Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order