Search results for ‘T. Bettina Cornwell’

Filter & Refine

      Cover image for Sponsorship in Marketing
      Hardback
      Add to list Added to list

      Sponsorship in Marketing

      T. Bettina Cornwell

      Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and…

      $283.99

      Order online and we’ll ship when availablePre-order now

      Paperback
      Add to list Added to list

      Sponsorship in Marketing

      T. Bettina Cornwell

      Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and…

      $83.99

      Order online and we’ll ship when availablePre-order now

      Cover image for Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
      Hardback
      Add to list Added to list

      Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

      T. Bettina Cornwell (University of Oregon, USA)

      This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

      $677.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
      Paperback
      Add to list Added to list

      Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

      T. Bettina Cornwell (University of Oregon, USA)

      This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Global Sport Sponsorship
      Hardback
      Add to list Added to list

      Global Sport Sponsorship

      Estimated to have an annual worth of USD24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. ‘Global Sport…

      $633.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Global Sport Sponsorship
      Paperback
      Add to list Added to list

      Global Sport Sponsorship

      Estimated to have an annual worth of USD24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. ‘Global Sport…

      $185.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Influencer: The Science Behind Swaying Others
      Paperback
      Add to list Added to list

      Influencer: The Science Behind Swaying Others

      T. Bettina Cornwell (University of Oregon, USA),Helen Katz (Publicis Groupe, USA)

      Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes…

      $92.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Influencer: The Science Behind Swaying Others
      Hardback
      Add to list Added to list

      Influencer: The Science Behind Swaying Others

      T. Bettina Cornwell (University of Oregon, USA),Helen Katz (Publicis Groupe, USA)

      Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order