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      Cover image for The Wallet Allocation Rule - Winning the Battle for Share
      Hardback
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      The Wallet Allocation Rule - Winning the Battle for Share

      T Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye

      Customer Loyalty Isn’t Enough Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets.

      $32.99

      Available to order, ships in 10-14 daysAvailable to order