Search results for ‘Syagnik Banerjee,Ruby Roy Dholakia,Nikhilesh Dholakia’

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      Cover image for M-Powering Marketing in a Mobile World
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      M-Powering Marketing in a Mobile World

      Syagnik Banerjee,Ruby Roy Dholakia,Nikhilesh Dholakia

      Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage…

      $33.99

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      Cover image for New infotainment Technologies in the Home: Demand-side Perspectives
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      New infotainment Technologies in the Home: Demand-side Perspectives

      Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT…

      $283.99

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      Cover image for New infotainment Technologies in the Home: Demand-side Perspectives
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      New infotainment Technologies in the Home: Demand-side Perspectives

      First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

      $100.99

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      Cover image for Global E-Commerce and Online Marketing: Watching the Evolution
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      Global E-Commerce and Online Marketing: Watching the Evolution

      Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition-and the profound effect they are having on the evolution…

      $295.99

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      Cover image for Das Internet der Zukunft: Bewahrte Erfolgstreiber und neue Chancen
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      Das Internet der Zukunft: Bewahrte Erfolgstreiber und neue Chancen

      Renommierte Autoren aus Wissenschaft und Praxis haben sich zum Ziel gesetzt, bewahrte Erfolgstreiber fur den Unternehmenserfolg darzustellen und gleichzeitig besonders nachhaltige Veranderungen aufzuzeigen, damit sie als Chancen fur aussichtsreiches wirtschaftliches…

      $178.99

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