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      Cover image for Television Advertising That Works: An Analysis of Commercials from Effective Campaigns
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      Television Advertising That Works: An Analysis of Commercials from Effective Campaigns

      Stephen W Marshall, PhD,Marilyn S Roberts

      The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the…

      $202.99

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