Search results for ‘Stephen Robbins,Katrien Wijnen,Patrick De Pelsmacker,Patrick Van Kenhove’

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      Cover image for Marketing Research with SPSS
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      Marketing Research with SPSS

      Stephen Robbins,Katrien Wijnen,Patrick De Pelsmacker,Patrick Van Kenhove

      Suitable for undergraduate students studying Marketing Research.

      Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of…

      $195.75

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing Communications: A European Perspective
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      Marketing Communications: A European Perspective

      Patrick De Pelsmacker,Maggie Geuens,Stephen Robbins,Joeri Van Den Bergh

      Offers an outline of the theories, methodologies and applications of marketing communications in a continental context. This third edition includes coverage of topics such as ethics, creativity in advertising, consumer…

      $132.99

      Available to order, ships in 3-5 daysAvailable to order