Search results for ‘Stephen Brown (University of Ulster, UK),Gordon Foxall (University of Cardiff),Ronald E. Goldsmith (Florida State University)’

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      Consumer Psychology for Marketing

      Stephen Brown (University of Ulster, UK),Gordon Foxall (University of Cardiff),Ronald E. Goldsmith (Florida State University)

      Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition…

      $267.99

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