Search results for ‘Simon Kelly,Paul Johnston,Stacey Danheiser’

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    Cover image for Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
    Hardback
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    Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

    Simon Kelly,Paul Johnston,Stacey Danheiser

    This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor…

    $165.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
    Paperback
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    Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

    Simon Kelly,Paul Johnston,Stacey Danheiser

    This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor…

    $95.99

    Available to order, ships in 7-14 daysAvailable to order

    Cover image for Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
    Paperback
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    Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

    Dr Simon Kelly,Dr Paul Johnston,Stacey Danheiser

    Presents original research documenting the size and nature of the ‘sea of sameness’ customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver…

    $132.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
    Hardback
    Add to list Added to list

    Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

    Dr Simon Kelly,Dr Paul Johnston,Stacey Danheiser

    Presents original research documenting the size and nature of the ‘sea of sameness’ customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver…

    $398.99

    Available to order, ships in approx 2 weeksAvailable to order