Search results for ‘Sally Dibb,Lyndon Simkin’

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      Cover image for Market Segmentation Success: Making It Happen!
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      Market Segmentation Success: Making It Happen!

      Sally Dibb,Lyndon Simkin

      Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and…

      $346.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing Briefs
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      Marketing Briefs

      Sally Dibb,Lyndon Simkin

      This text presents an overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. Written in a succinct style, the book features structured chapters…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing Briefs
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      Marketing Briefs

      Sally Dibb,Lyndon Simkin

      Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview…

      $79.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Market Segmentation Success: Making It Happen!
      Paperback
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      Market Segmentation Success: Making It Happen!

      Sally Dibb,Lyndon Simkin

      Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and…

      $136.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Market Segmentation Workbook: Target Marketing for Marketing Managers
      Paperback
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      The Market Segmentation Workbook: Target Marketing for Marketing Managers

      Sally Dibb (Coventry University, UK),Lyndon Simkin (Coventry University, UK)

      Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

      $283.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for The Marketing Casebook: Cases and Concepts
      Paperback
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      The Marketing Casebook: Cases and Concepts

      Sally Dibb (Coventry University, UK),Lyndon Simkin (Coventry University, UK)

      Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and…

      $287.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Marketing Planning
      Paperback
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      Marketing Planning

      Sally Dibb (Coventry University, UK),Lyndon Simkin (Coventry University, UK)

      Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies…

      $249.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Marketing Concepts and Strategies
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      Marketing Concepts and Strategies

      Ferrell, Ferrell, Lyndon Simkin, Sally Dibb, William Pride

      The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone…

      $262.99

      Available to order, ships in approx 2 weeksAvailable to order