Search results for ‘Sak Onkvisit,John J. Shaw’

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      Cover image for Product Life Cycles and Product Management
      Hardback
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      Product Life Cycles and Product Management

      Sak Onkvisit,John J. Shaw

      This book provides–for the first time in a single source–a complete–and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and…

      $295.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for International Marketing: Strategy and Theory
      Hardback
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      International Marketing: Strategy and Theory

      Sak Onkvisit,John Shaw (Providence College, USA)

      A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new…

      $377.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for International Marketing: Strategy and Theory
      Paperback
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      International Marketing: Strategy and Theory

      Sak Onkvisit,John Shaw (Providence College, USA)

      A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new…

      $140.99

      Available to order, ships in approx 2 weeksAvailable to order