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Australian Book Retailer of the Year 2021
Russell W. McCalley
This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business…
Available to order, ships in approx 2 weeksAvailable to order
Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.
George J. Seperich,Russell W. McCalley
Offers management students as well as professionals a comprehensive guide to an essential management function: the use of power and authority to achieve specific objectives. Incorporating case studies and examples…
