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    Cover image for CEO-Speak: The Language of Corporate Leadership
    Paperback
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    CEO-Speak: The Language of Corporate Leadership

    Joel Amernic,Russell Craig,Russell Craig,Russell Craig

    Explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. This title serves as an introduction…

    $57.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Decoding CEO-Speak
    Hardback
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    Decoding CEO-Speak

    Russell Craig,Joel Amernic

    Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

    $59.99

    Available to order, ships in 5-9 daysAvailable to order