Hardback
Add to list Added to list Marketing Destinations and Venues for Conferences, Conventions and Business Events
Rob Davidson,Tony Rogers (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University, UK),Rob Davidson (MICE Knowledge, UK),Tony Rogers
Covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future…
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