Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of…

Title: Extracts from Records in the possession of the Municipal Corporation of the Borough of Portsmouth; and from other documents relating thereto. By Richard J. Murrell and Robert East. [With…

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either…

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing…

The story of John Robert Mortimer (1825-1911) encompasses both the beginnings of archaeology as a scientific study and the details of a life lived entirely in one small corner of…

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the…

At the time of his death in the autumn of 2017, Robert W. Jenson was arguably America’s foremost theologian. Over the course of a career spanning more than five decades…

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the…