Search results for ‘Robert W. Palmatier (University of Washington, USA),Associate Professor J. Andrew Petersen (Pennsylvania State University, USA),Associate Professor Frank Germann (University of Notre Dame, USA)’

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      Cover image for Marketing Analytics: Based on First Principles
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      Marketing Analytics: Based on First Principles

      Robert W. Palmatier (University of Washington, USA),Associate Professor J. Andrew Petersen (Pennsylvania State University, USA),Associate Professor Frank Germann (University of Notre Dame, USA)

      Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful…

      $95.99

      Available to order, ships in 3-5 daysAvailable to order

      Cover image for Marketing Analytics: Based on First Principles
      Hardback
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      Marketing Analytics: Based on First Principles

      Robert W. Palmatier (University of Washington, USA),Associate Professor J. Andrew Petersen (Pennsylvania State University, USA),Associate Professor Frank Germann (University of Notre Dame, USA)

      Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful…

      $825.99

      Available to order, ships in approx 2 weeksAvailable to order