Search results for ‘Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Bruce Wrenn’

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      Cover image for Marketing Management: Text and Cases
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      Marketing Management: Text and Cases

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Bruce Wrenn

      Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three…

      $288.99

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      Marketing Management: Text and Cases

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Bruce Wrenn

      Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three…

      $283.99

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      Marketing for Churches and Ministries

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon

      An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how…

      $113.99

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      Cover image for Concise Encyclopedia of Church and Religious Organization Marketing
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      Concise Encyclopedia of Church and Religious Organization Marketing

      Bruce Wrenn,Henry Cole,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon

      Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the…

      $222.99

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      Concise Encyclopedia of Church and Religious Organization Marketing

      Bruce Wrenn,Henry Cole,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon

      Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the…

      $816.99

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      Cover image for Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
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      Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Ronald A Nykiel

      This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice…

      $283.99

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      Cover image for Marketing for Churches and Ministries
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      Marketing for Churches and Ministries

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon

      An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how…

      $79.99

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      Cover image for Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
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      Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Ronald A Nykiel

      This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business…

      $263.99

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      Cover image for Concise Encyclopedia of Investing
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      Concise Encyclopedia of Investing

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Darren W. Oglesby

      Provides concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This user-friendly handbook presents not only simple explanations of various investing…

      $283.99

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      Concise Encyclopedia of Investing

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Darren W. Oglesby

      Provides concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This user-friendly handbook presents not only simple explanations of various investing…

      $237.99

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      Doing Business in Mexico: A Practical Guide

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Gus Gordon,Thurmon Williams

      Business consultants Gordon and Williams offer a primer on some of the basic issues of Americans setting up shop in Mexico. Topics include Mexican and U.S. tax issues, the Maquila…

      $600.99

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      Doing Business in Mexico: A Practical Guide

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Gus Gordon,Thurmon Williams

      Business consultants Gordon and Williams offer a primer on some of the basic issues of Americans setting up shop in Mexico. Topics include Mexican and U.S. tax issues, the Maquila…

      $261.99

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      Cover image for Church Wake-Up Call: A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach
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      Church Wake-Up Call: A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

      William Benke,Le Etta Benke,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon

      Is your church viable in the changing marketplace of today–and tomorrow?Today’s church market is comprised of four cultural paradigms–Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique…

      $65.99

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      Cover image for Church Wake-Up Call: A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach
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      Church Wake-Up Call: A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

      William Benke,Le Etta Benke,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon

      Is your church viable in the changing marketplace of today–and tomorrow?Today’s church market is comprised of four cultural paradigms–Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique…

      $125.99

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      Cover image for Church and Ministry Strategic Planning: From Concept to Success
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      Church and Ministry Strategic Planning: From Concept to Success

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore

      Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing…

      $375.99

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      Cover image for Church and Ministry Strategic Planning: From Concept to Success
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      Church and Ministry Strategic Planning: From Concept to Success

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore

      Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing…

      $100.99

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      Cover image for The Marketing Research Guide
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      The Marketing Research Guide

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Morris E Ruddick,Bruce Wrenn,Philip K Sherwood

      The Marketing Research Guide is the latest edition of Haworth’s marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners…

      $533.99

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      The Marketing Research Guide

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Morris E Ruddick,Bruce Wrenn,Philip K Sherwood

      The Marketing Research Guide is the latest edition of Haworth’s marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners…

      $275.99

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      Cover image for Market Opportunity Analysis: Text and Cases
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      Market Opportunity Analysis: Text and Cases

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Philip K Sherwood,John Paul Dunn

      Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this…

      $283.99

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      Organizational Behavior

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Sandra J Hartman,O. Jeff Harris, Jr

      Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook…

      $83.99

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      Cover image for Concise Encyclopedia of Advertising
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      Concise Encyclopedia of Advertising

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Kenneth E. Clow (University of Louisiana at Monroe, USA),Donald Baack

      Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.

      $275.99

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      Cover image for Concise Encyclopedia of Advertising
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      Concise Encyclopedia of Advertising

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Kenneth E. Clow (University of Louisiana at Monroe, USA),Donald Baack

      Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.

      $283.99

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      Cover image for Strategic Planning for Not-for-Profit Organizations
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      Strategic Planning for Not-for-Profit Organizations

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore,Stanley G Williamson (University of Louisiana Monroe, USA)

      Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate…

      $709.99

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      Strategic Planning for Not-for-Profit Organizations

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore,Stanley G Williamson (University of Louisiana Monroe, USA)

      Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate…

      $184.99

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      Cover image for Fundamentals of Strategic Planning for Healthcare Organizations
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      Fundamentals of Strategic Planning for Healthcare Organizations

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore,Stanley G Williamson (University of Louisiana Monroe, USA)

      From a practical rather than theoretical perspective, outlines the basic principles of planning and maps out key routes by which managers of healthcare companies can generate strategic plans tailored to…

      $375.99

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      Strategic Planning for Collegiate Athletics

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore,Deborah A Yow (Univ Of Maryland, College Park, MD, USA)

      Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high…

      $335.99

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      Strategic Planning for Collegiate Athletics

      William Winston,Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,R Henry Migliore,Deborah A Yow (Univ Of Maryland, College Park, MD, USA)

      Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high…

      $195.99

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      Cover image for Stress in College Athletics: Causes, Consequences, Coping
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      Stress in College Athletics: Causes, Consequences, Coping

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Deborah A Yow (Univ Of Maryland, College Park, MD, USA),William W Bowden (Univ Of Maryland, College Park, MD, USA),James H Humphrey

      Helps athletes, coaches, and administrators identify stressors and gives tips on alleviating stress in the environment. Explores developmental differences between men and women and their reactions to stress, and discusses…

      $275.99

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      Cover image for Stress in College Athletics: Causes, Consequences, Coping
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      Stress in College Athletics: Causes, Consequences, Coping

      Robert E Stevens (Southeastern Oklahoma State University, USA),David L Loudon,Deborah A Yow (Univ Of Maryland, College Park, MD, USA),William W Bowden (Univ Of Maryland, College Park, MD, USA),James H Humphrey

      Helps athletes, coaches, and administrators identify stressors and gives tips on alleviating stress in the environment. Explores developmental differences between men and women and their reactions to stress, and discusses…

      $314.99

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