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      Cover image for Marketing Channels and Supply Chain Networks in North America: A Historical Analysis
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      Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

      Robert D. Tamilia,O. C. Ferrell,Karen Hopkins

      This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing…

      $138.99

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