Search results for ‘Robert Cluley’

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      Cover image for Marketing Science Fictions
      Hardback
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      Marketing Science Fictions

      Robert Cluley

      This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing…

      $447.99

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      Essentials of Advertising

      Robert Cluley

      Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.

      $153.99

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      Cover image for New Directions in Critical Marketing Studies
      Hardback
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      New Directions in Critical Marketing Studies

      The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual…

      $4669.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for International Perspectives of Marketing Theory
      Hardback
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      International Perspectives of Marketing Theory

      This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.

      $3969.99

      Available to order, ships in approx 4 weeksAvailable to order